This is called SEO, or Search Engine Optimization. Basically, using SEO for your website makes it easier for people to stumble upon your business while on the internet. Simply put, websites with high SEO are more likely to appear on the first page of a Google search, which means they are more likely to be noticed by potential customers.
This is achieved by using tools and words that are very frequently searched for, such as popular keywords that are often searched for by users. This is just a basic example, but the detailed use of SEO is another topic for another time. Right now we’re going to talk about how SEO Services can benefit your local business, and therefore, why you should seriously consider it.
SEO increases online presence
We’ve already mentioned it above, so we’ll keep this one brief. In short, using SEO services increases the likelihood of your local business website appearing on the first page of online searches. According to studies, over 90% of all clicks from online searches occur on the first page of search results.
In other words, if your local business isn’t on the first page of an online search, very, very few potential customers will even learn you exist. This alone is the main reason to employ SEO services.
SEO services increase the quality of your website
SEO is not just about stuffing your website with keywords. It’s also about creating a website that’s easy for visitors to navigate and use. By using a service like Google Analytics, you can see a number of useful statistics about your site, such as how many visitors it receives, how long they spend on each page, and how many visitors immediately leave.
SEO services take these statistics into account and use them to determine where a site needs improvement, as well as to determine what aspects of it are already working. This allows for the implementation of a better website for your local business.
Naturally, a better website means greater visitor retention, which means a higher chance of converting those visitors into customers.
SEO Optimization Gives Your Business a Competitive Edge
Imagine there are two companies for the same service in a city. One of these companies has a lot of advertisements: billboards, advertisements, etc. The other has no advertising. Naturally, the first company gets a lot more customers and a lot more profit.
With most people discovering a place of business through the internet these days, that situation is kind of what it’s like when you have a local business that’s SEO optimized, versus one that isn’t. is not. There are only a limited number of customers and many companies are vying for their attention. SEO optimization guarantees you a higher chance of securing customers compared to companies that do not.
SEO optimization enables specific customer targeting
Most people ignore ads. This is because these advertisements tend to appear when they are not interested in the product being sold. If someone didn’t need toilet paper to begin with, a toilet paper ad isn’t going to get them to buy it.
However, SEO is not like that because it is an advertisement for something that a customer is specifically looking for. If you are a Thai restaurant with good SEO, your business shows up in web searches specifically when people search for Thai restaurants. This means that your advertising is much more effective because it targets people who are already interested in your products or services.
Ultimately, this means that SEO is not only more effective but also much cheaper than traditional advertising. And on that note…
SEO is an affordable and effective long-term advertising tool
Paying for a business location or billboard is expensive, not particularly effective, and doesn’t advertise your business for very long. SEO, on the other hand, is affordable and, more importantly, a constant draw for your local business.
A good ergonomic website will always be a good website for your visitors. Keywords about your business and services will always be relevant and searched frequently. And a strong internet presence will outlast any attention derived from an advertisement or billboard.
This, along with all the other reasons we have mentioned, is why SEO services can greatly benefit a local business.
Posted on July 8, 2021