Web design trends are cyclical, but 2022 can stand out for a variety of reasons. Yes, current events like the pandemic come into play, but on top of that, mobile devices continue to become more powerful, and privacy and security have become a priority for many people.
With greater technical capabilities, we’ve seen a lot of complexity added to websites in recent years – but web designers and developers must respond to cultural phenomena such as economic recovery, privacy and security. We believe that 2022 is the year in which the sites that correct the course towards clarity, openness and simplicity are the sites that will gain traction in the market.
Here are the trends we think will shape 2022, and how you can start leading them. For more tips and information, check out our web design tools or sign up for our brand new UX design course.
01. Share don’t tell
Is this a trend or just timeless advice? Inspiring people with your message means attracting them with visuals and interactions that surprise and engage. visitors interact with words and messages.
Micro-interactions and micro-animations are also ways to bring life and energy to pages. Making them subtle, yet noticeable, adds a level of detail that your visitors may not be able to articulate, but helps you stand out.
What is a micro-interaction? Think of them as little animations that are triggered by hovering your cursor or scrolling to a particular part of the page. When you hover over the button or a section of the site and something changes color, or an icon moves slightly, it visually engages you and gives the page a tactile feel.
Animations are particularly useful for illustrating complex concepts and processes in a simple and digestible way. While it might be overused, simple and polished animations illustrate your message in a way that words never could.
Businesses face some serious challenges heading into 2022. Creating roadblocks to customer engagement simply isn’t a feasible strategy if your business is looking to grow. How does this translate into web design?
Fewer words, soothing colors, vivid images and crystal-clear calls to action are set to be all the rage in 2022. Page design will lean towards lighter experiences that encourage the user to explore deeper, rather than put everything on one page. These will be simplified messages that implore the visitor to want to know more, rather than complex conversations that leave visitors feeling overloaded with information.
Whereas a few years ago the trend was towards things like infographics – tightly designed, typography-focused, condensed space – design in 2022 will incorporate more space and smooth movement. It still allows you to convey information – but in a way that reveals and expands, rather than being so condensed and overwhelming.
Web forms are likely to become simpler and lighter to avoid losing the potential trail to a complex series of questions. A few questions spaced out over a few interactions proves to be a more effective method of engaging new leads than creating a large form — and it’s easier to engage on mobile devices, too.
03. Safety First
People are overwhelmed! And as everyone looks to engage in the new world after 2020 and 2021, design trends are evolving to help people feel both safe and ready to engage again. Just as offices and interior spaces are experiencing restructuring to entice people back to in-person work, websites are adapting design to give people space, reduce anxiety, and feel comfortable and secure. security.
We’re seeing web pages incorporate more imagery evoking outdoor spaces and design inspired by home decor. Incorporating natural and organic shapes helps the page feel unique, inspiring, and alive. We want to help our visitors feel in a new space, but they are just as safe as at home.
It’s really about aesthetics and feelings – we want to be away from home, but at the same time we want the safety of our homes. Spacious, inviting and accommodating designs will speak to your visitors’ sense of security and safety.
04. Personalization and accessibility
When it comes to accommodation, accessibility is an increasingly important part of web design as our devices create more accommodations for visitors with visual or hearing impairments. Over the years web design has added multiple ‘do this first’ concepts – mobile first, left shift on security – but ultimately accessibility must be built into the design process right from the start, just like security and device agnosticism. Web development is a holistic process where content and technical needs meet, and accessibility is on par with content security, design, and strategy to get your message across. everyone.
More and more websites are incorporating theme and font customizations for various reasons, and accessibility is at the top of the list. Support for operating system features such as dark mode (so your website won’t hurt your eyes when browsing the web at night) and accessibility features such as blackout. Font scaling and contrast adjustment are more and more widely implemented.
These features let your customer know that you are thinking about their needs and wants, and help you tailor them to your site design. Sites that do this stand out in the minds of your customers because they have intentionally made the choice to use these features on their devices – if your site supports them, your visitors will notice.
05. Positive Mindset
Cultural mindsets drive design trends. There are many negative thoughts and mindsets that cloud and confuse the modern internet. Information overload is prevalent and impairs our ability to cope with and understand our experiences.
Successful websites in 2022 and beyond will counter this by creating experiences that help the user and generate positive thinking and goodwill. The themes of recovery and growth are encouraged with clear messages and inspiring imagery. These trends are meant to help your visitors rather than direct them, which will help them think positively about your site and their relationship with you.