Are you an SEO consultant offering your services on platforms like Upwork or Fiverr? Or you own an agency company and can’t tell if you’re charging enough for the service you provide or if you’re underpaid. If this is the case for you, consider reading this article to learn more about SEO prices and what other experts like you get paid for the SEO services they offer.
When it comes to selling your services online or offline, one of the most important decisions you will make is your pricing. Your pricing doesn’t just affect you financially; if it’s too low, most clients will underestimate your capacity, and if it’s too high, many clients won’t be able to afford your services. That’s why you need to strike a balance that not only benefits you, but doesn’t break your client’s bank so they can continue to work with you. Your SEO pricing should be economical and fair for both parties involved.
It’s important to create a balance, but you won’t be able to do that if you don’t know how much other experts in your field are charging their clients. There is no fixed price when it comes to SEO service and that is because the amount to be paid depends on various factors such as number of pages, time, link acquisition, status your website’s current technique, current ranking and geography. That being said, the average hourly price is between $50 and $250 while the average monthly price is between $500 and $15,000.
Now that you know the average price for SEO services, how do you price your digital service to get the most out of it? The first thing you need to know is that your prices should be based on the services you will be providing, the market value of those services, and what your prospects or customers are willing to pay. When you can accurately analyze these three factors, you will be able to find the perfect balance, i.e. the amount that your customer will be able to pay and which will be able to bring you profit.
There are several ways to price your SEO services. The most popular are:
Flat rate price: Many SEO experts and agencies offer a selection of packages to their clients. Customers who need their services have the flexibility to choose from the available services. Flat rate pricing is convenient for both vendor and client and also provides transparency regarding deliverables.
Public pricing: In public pricing, rather than bundling your options (services), the provider decides to price the services individually. The pricing model is great because customers will be able to select the exact services they need.
Hourly rate: Hourly pricing can be a little tricky as it can sometimes be difficult to estimate the time needed to complete a given task. Hourly pricing does not favor startups as well as clients with smaller budgets and as such they will stay away as they will not want to pay a hefty bill at the end of the project. However, some small customers who have minimal and predictable needs may prefer hourly pricing to other types of pricing.
With the pricing models above, you should be able to choose the pricing model that works best for you and price your services while considering the market value of your services so you don’t end up leaving too much money on the board than necessary.