Do Lawyers Need SEO Services: For hundreds of years, lawyers have relied on word-of-mouth advertising and, more recently, television and radio advertisements to generate new business.
But, now, with the proliferation of the internet and social media, they really have no choice but to adopt at least some digital marketing practices, including search engine optimization (SEO) techniques. . The dNovo Group tells us why SEO services are so important for lawyers. We will be discussing “Do Lawyers Need SEO Services” in this article.
What is SEO?
SEO is the practice of using specific keywords in website copy, blog posts, and other content to bring new customers to a website organically. At the most basic level, an organization identifies high-use keywords related to the services or products it offers, and then uses those keywords in its website content. When a potential customer searches for these keywords, business content appears in search engine results based on relevance.
It’s not a quick way to generate business, but the leads captured by SEO are of much higher quality than those from other marketing methods. Indeed, if someone is specifically looking for your services, they are already ready to buy what you are selling. Plus, unless certain keywords lose relevance (which is unlikely in the legal world), you’re creating a long-term marketing tool that will continue to drive traffic to your website for years to come.
Generate local traffic
Probably one of the best benefits of SEO for Lawyers is that they can target local customers. By adding a location to their keywords, they are able to filter out anyone who is not looking for a lawyer in a specific area. For example, if you practice divorce law in St. Louis, your keywords might be “St. Louis divorce attorney.” Then anyone looking for a divorce lawyer in St. Louis will see your website in search engine results.
Inexpensive and long-term results
While you are encouraged to use a variety of marketing channels and advertising methods, we know you need to budget your marketing efforts carefully. SEO is one of the cheapest ways to grow your customer base. In fact, if you have the time and the skills, you can even implement SEO practices yourself without spending a dime. But, we know you are busy and a professional can get you the results you want much faster than doing it yourself.
Plus, once your SEO efforts get your website ranked on various search engines, you’ll stay there, perhaps even climbing higher in the results as your SEO continues to work.
As long as people are searching for your keywords, your SEO marketing will be effective. Sure, you might want to target different keywords for different aspects of your legal practice and change your keywords from time to time, but once you get ranked, it all becomes a whole lot easier.
Other digital marketing methods require potential customers to already know your brand. For example, social media is only good if you can make yourself known through sharing and following. But, with SEO, you can put your law firm in front of people who have never heard of you before. Your brand becomes more visible to people searching for your services.
Conclusion: Do Lawyers Need SEO Services?
Law firms cannot ignore SEO as an important method to build and grow their client base. In fact, if you’re only implementing one digital strategy right now, SEO should be. I hope I answered your question in this article on “Do Lawyers Need SEO Services”.
FAQ: Do Lawyers Need SEO Services?
Do Google ads work for lawyers?
Google ads work for lawyers if they are properly targeted and the lawyer is willing to invest the time and money to make the ads effective.
What is an SEO Law Fellow?
SEO Law Fellows are lawyers who have completed a fellowship with the SEO Law program. Fellowships are usually one-year positions.