Global Freelance SEO Services Market Report 2022

New York, March 08, 2022 (GLOBE NEWSWIRE) — announces the release of the “Freelancer SEO Services Global Market Report 2022” –
Technique Inc., Digital Ducats Inc. and Lockedown Design & SEO.

The global freelance SEO services market is expected to grow from $9.77 billion in 2021 to $11.94 billion in 2022 at a compound annual growth rate (CAGR) of 22.1%. The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which had previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities that resulted in operational challenges. The market is expected to reach $25.37 billion in 2026 with a CAGR of 20.8%.

The freelancer SEO services market includes sales of SEO services and related goods by freelancers or independent contractors who provide search engine optimization services to businesses. These freelancers are a temporary workforce that charges their clients based on hours worked, results-based, and click-based among many other models.

Only goods and services exchanged between entities or sold to final consumers are included.

The main types of freelance SEO services are on-page SEO, off-page SEO, technical SEO, and others. On-page SEO is the process of optimizing the content of web pages for search engines and users.

Commonly used on-page SEO practices include optimizing title tags, content, internal links, and URLs. The services are used by large enterprises, small and medium-sized enterprises (SMEs).

Asia-Pacific was the largest region in the freelance SEO services market in 2021. The Middle East is expected to be the fastest growing region during the forecast period.

Regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Rising internet penetration across the globe is expected to drive the market for freelance SEO services over the forecast period. An increase in internet penetration in daily life has led to an increase in various types of digital activities.

As the internet becomes more and more important as a marketing tool for businesses, SEO is one of the most effective ways to drive more traffic to a website. E-commerce business is heavily influenced by web search, and 81% of people search for a product online. or service.

For example, in 2020, the COVID-19 pandemic has increased internet usage by 50% to 70% as millions of people go online for entertainment, online shopping and other activities. As of July 2020, more than 4.57 billion (60% of the world’s population) people worldwide were active internet users. In the twelve months to July 2020, 346 million new users logged on, which equates to an increase of almost 950,000 new users every day. As SEO is the best way to increase the chances of a product or service being prioritized, increased internet penetration is one of the major drivers for the growth of the freelance SEO services market.

Many companies hire an in-house SEO team to meet the unique needs of the organization, which is expected to hamper the growth of the freelance SEO services market. As the size of the organization grows, it is mandatory for the company to create an internal SEO team and streamline the process.

The in-house SEO team ensures cost savings, faster turnaround of campaigns and also takes into consideration the brand objective, data security, quality of resources. It is also used to control the output control.

According to the In-house Agency Forum (IHAF) Productivity and Pandemic Report, since 2019, in-house agencies have seen a 7% increase in overall growth. In March 2019, the agency WPP announced that Walmart had decided to adopt digital advertising in -housing.

Additionally, there are SEO tools online that help anyone optimize for search, avoiding the need to consult a third-party search engine optimization service provider. The increase in in-house teams and the availability of online SEO is negatively impacting the growth of freelance SEO services market.

Voice search is a growing trend in the freelance SEO services market as it gains popularity in everyday life. The increased use of smartphones and smart speakers has dramatically increased the potential of voice searches.

According to research, voice search is used at least once a day by around 59% of 18-24 year olds, 65% of 25-49 year olds, while 57% of people over 50 use it daily. Voice search behavior declines markedly in the 55+ age group and is higher in younger age groups.

According to the latest data from the Global Web Index via Datareportal, this is now common behavior with an average of 45% using voice commands or voice search. 60% of Indians, followed by 56% of Indonesians and 55% of Chinese internet users aged 16-64 use a voice interface every month on devices such as mobiles, desktops, tablets, etc. Voice assistants are being used as an interesting innovation as virtual assistants increasingly understand customers’ natural speaking patterns.

The countries covered by the freelancer SEO services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, United Kingdom and the United States.

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