As the world continually shifts to the digital arena, Search Engine Optimization (SEO) has become an essential aspect of building a successful web presence and growing your business. SEO has many essential functions, but the most notable is to increase visibility or higher rankings on the search engine results page (SERP).
Search engines are pretty much the go-to place online to find anything you’re looking for. Almost 93% of all web traffic comes from search engines. This includes consumers who typically use search engines to help with purchasing decisions. If you want more potential customers to find your website, SEO practices can help you rank in top positions.
Prospects are more likely to see your website on the first page of search results. Indeed, a quarter of Internet users never click beyond the first SERP. SEO ensures that your website is more appealing to search engines by continuously optimizing your brand website and content. With ever-changing algorithms, SEO professionals also ensure that you are never left behind.
As businesses recognize the benefits SEO brings, the online business world is becoming more competitive every day. For a successful SEO campaign, many companies spend $65 billion on SEO. However, not every business has the budget or resources to run a full-scale SEO campaign. Small businesses are primarily at a disadvantage when trying to rank their branded websites in the SERPs for this reason.
Yet, professional SEO services are essential for these businesses to help attract more people to their website, greater growth, and higher revenue. As such, they must run SEO campaigns and strategies aimed explicitly at small businesses.
This infographic by Digital Marketing Philippines provides an overview of how to find a suitable SEO service for your small business.