IoT News | SEO Services in 2020: The Do’s and Don’ts

By Marc, Editor at IoT Business News.

Whether you’re just starting a small business or have an established, larger business, you probably know that a good quality SEO campaign is essential if you want to grow your customer base and increase your profits.

When it comes to SEO services, there is no hard and fast rule that can be set in stone as best practices are constantly changing. For example, what was a great idea in terms of SEO in 2015 will not necessarily be the best way forward today, in 2020.

Any reputable digital marketing agency will tell you that SEO is very complex and your unique industry and other factors should always be considered when designing a campaign.

There are many ways to improve your website’s SEO and Google rankings, and if you’re wondering what the current best practices are, this article will discuss everything you need to know.

The content should feel natural and not like it’s there just to host keywords.

Most people have read an article that seems incredibly unnatural and amateurish. While keywords are very important in every SEO campaign, if your content looks like you’ve just stuffed all your keywords into it, your website users and any potential customers won’t view your business as an authority. in his domain.

Worse still, major search engines (like Google) will also detect it and you could be penalized.

Try to avoid link exchanges as much as possible.

While there’s absolutely nothing wrong with having another website link to yours (or vice versa), try to avoid linking to yours as much as possible. Google can easily pick up on link exchanges and won’t like it if you do.

If you really want to rank higher with Google, create high-quality content instead and content that your users will enjoy reading. Relevant, interesting and top-quality content is the best way to go because it gives your brand a lot of confidence.

Your metadata description should always be an accurate representation of your page content.

In 2020, it’s more important than ever to make sure your metadata description reflects what’s actually on your page. Remember to include relevant keywords as they will appear in bold when users search and will definitely interest them in your website.

Don’t forget to spread out your keywords.

Many website owners are tempted to keep all of their relevant keywords on one page of their site. Often it’s out of laziness or ignorance, but if you continue like this, your individual pages could be competing for Google rankings, which is definitely something to avoid.

Instead, we recommend broadcasting your keywords and only inserting them when you think they will be most relevant to the content. Moreover, your website visitors will also have a clearer idea of ​​the product or service you are offering.

Check with your SEO digital marketing agency before making any major changes.

Many of us have been in the same boat: you’re in a hurry and funds are tight but you want to make a major change to your website, so you decide to do it yourself. After all, what harm can he really do?

Well, any major change could actually do a lot of damage. Sure, it could go the other way and help you significantly, but you just don’t know that unless you’ve consulted a digital marketing expert.

Your digital marketing expert will be able to advise you on the best way to make changes and will be in a much better position to assess how this will affect the overall performance of your SEO strategy.

Always respond to reviews: whether positive or negative.

Bad reviews are an integral part of every business and there will come a day when even the best businesses will receive a bad review. However, it’s not so much the bad review itself, but how you respond (or not) that matters.

Not responding to, or even not acknowledging, a bad review shows site visitors that your customer service isn’t great and that you don’t value your customers as much as you should.

Have a strong social media presence.

Social media is one of the most powerful digital marketing and business tools of 2020 and the best part is that it’s completely free! We recommend that you have a strong presence on various social media platforms and try to engage with your followers as much as possible.