No/Low Code Websites vs Custom Web Design

With the rise of page builders and SaaS integrations; do you no longer need bespoke websites? Today, we’re going to explore no/low-code websites versus custom web design to find out who benefits from these advancements in automation and template-based design. We will define the pros and cons of each. Also feature high-quality case studies to help you choose your ideal approach.

What is no-code or low-code software?

According to Inc.“Low-code software is software that can be fully customized with a ‘low’ (minimal) amount of programming. […] No-code software, on the other hand, takes the low-code concept to another level, allowing literally anyone to tailor an application to their needs without any programming knowledge.

In the web design space, this can take the form of page builders, automated catalog creators, social plugins, and more. And when it comes to building your website, no-code/low-code web design platforms are gaining popularity.

Photo, Roberto Cortese.

These include Wix, Squarespace and Shopify; to name a few. At the heart of their design, they allow anyone with only basic computer skills to create a simple website. Also to link it to their other essential sales and marketing channels. They do this by automating calls between websites and enabling visual design. They achieve this largely through a WYSIWYG editing interface.

According to what“A WYSIWYG (pronounced “wiz-ee-wig”) editor or program allows a developer to see what the end result will look like while creating the interface or document. WYSIWYG stands for “what you see is what you get”. A WYSIWYG editor can be contrasted with more traditional editors that require the developer to enter descriptive codes (or markup) and do not allow the results of the markup to be seen immediately.

This sometimes means that your editor will insert unnecessary code that may need cleaning up later if it starts to impact page load speed. But these editors allow novices to create an attractive website. They also allow you to use pre-built design features like animations and gallery views.

Example of no-code/low-code website:

Wix Example

Shared Wix this example of a website based on a high and achievable concept model on their platform.

It’s crisp and clean with interesting animated elements that give the viewer a glimpse of the designer’s background and aesthetic. When you scroll down, the website also showcases each of the projects in an animated thumbnail with a link to learn more.

No/Low Code Websites vs Custom Web Design

And the simple menu guides you through a journey of exploration designed to convert. Overall, it is beautifully presented and takes full advantage of the powerful features of the Wix no-code/low-code platform. And that makes sense. This person is a UX designer, so they would know how to fully exploit these tools.

However, on some devices, this website will struggle to load all those animated elements quickly. And it could also have a negative impact on SEO. Indeed, according to Pingdomthis website only got an average rating for speed:

No/Low Code Websites vs Custom Web Design

Benefits of page builder:

– Easy to create an attractive website even without experience
– Cheaper than a custom design
– Can have a website up and running in minutes
– Access to popular design elements and features

Disadvantages of page builder:

– Can look like all other websites
– SEO is unlikely to be integrated
– It may not be optimized for mobile
– Using too many design elements can slow it down
– Code can get messy and need professional cleanup
– Platform dependent for support and feature updates
– May not provide access to the right integrations
– May require later rebuild if unsupported functions are required

No/Low Code Websites vs Custom Web Design

Photo, Kelly Sikkema.

What is a custom web design?

A bespoke web design is made for you by an agency or a freelance web designer. It is managed by them in class or passed on to your internal team to take care of it. According to purple cow“A bespoke website is generated from scratch. They will code it to fit all your business activities. There is no template that will [constrain] your needs. Custom websites are flexible for updates and will grow as your business grows. Unlike template-based sites, custom sites are also easier to edit. »

And a custom design can perform any function the internet allows. This can therefore mean direct integrations with the IoT or combined ecosystems with your CRM system. Obviously, it’s easy to get a great design with low-code/no-code or custom websites, but bespoke versions have more branding utility.

According to Business2Community“With a website template, it is impossible to differentiate your business and create an online presence unique to your business. Remember that your website is your storefront; it is your marketing and should project your image. The more professional you project, the more believable you seem.Keep in mind that you need your business to stand out in the crowd and a website template might not be able to give you that.

Designers and coders should consider custom designing from scratch to reflect your brand and your ideal customer. And so, as a result, you are likely to see stronger conversions from day one.

Example of a tailor-made website:

Sample workshop

CB website design shared this excellent example of a custom website.

It uses interactive animations to guide visitors through the journey while reinforcing the brand’s beehive motif – taken from its name – which speaks to the coordination of the many departments and locations in this investment ecosystem.

No/Low Code Websites vs Custom Web Design

And images of bees and honeycombs are delivered throughout the website in a way that reinforces the brand message through animation and more. This level of customization is simply not possible with a template. However, despite this rich design, the website loads quickly and effortlessly on Pingdom:

Advantages of the bespoke website:

– The website will have a totally unique look
– Visuals can also add and reinforce brand value
– Built for the future and SEO from day one
– Optimized for mobile and loads quickly
– Expert support is always available
– Can integrate with any other service

Disadvantages of Custom Website:

– Publishing your website will take longer
– It will cost more initially


So if you have the reach, a custom website will pay dividends in brand equity and functionality for years to come. However, it is possible to get a simple and attractive website online quickly with low-code or no-code platforms.

The choice between no/low code websites and bespoke web design largely depends on your business needs, timelines and budgets; Nevertheless.