Before the popularization of the Internet, local businesses often attracted new customers through a combination of print marketing materials and word-of-mouth advertising. These techniques used to work pretty well, but the world has changed. Today, every business, no matter how small, needs a high quality website to be successful.
Why it’s important to have a quality website
Most people rely on the Internet for most of their research on stores, restaurants, and service providers. In fact, a study recently revealed that 97% of all consumers use online resources to research local stores. The result is that stores and other businesses that don’t have remarkable websites with a knockout position on the first page won’t do as well, even with local buyers.
Professional web designers understand the industry
Web design isn’t just about getting the visuals right. This requires in-depth knowledge of coding, branding, search engine optimization, and next-gen web design tools designed to make websites more accessible to users. As a result, according to realtimecampaign.com, even a website that looks great won’t perform as well as a professionally designed and coded website.
Web design doesn’t have to break the bank
Some small business owners decide to design their own websites because they are worried that hiring a professional designer will cost too much. In fact, with Web design services the advantages of affordable quality designers are even higher than those associated with hiring a larger company that charges more money. Small business owners don’t need to spend a fortune to get quality web design services.
Focus on what’s important
It takes time to create an eye-catching and responsive website, and time is a resource that most business owners don’t have in abundance. Instead of wasting it trying to learn how to use cheap web design tools that can never create a professional quality website, it makes more sense for business owners and their employees to focus on what is the most important: running the business and attracting new clients or clients. Even if the company already has an IT team, outsourcing web design to an external company makes more sense as it doesn’t waste internal resources. They can turn to Shipping Co. to help.
Visitors can use any device to access the site
If there’s one mistake amateur web designers are most likely to make, it’s neglecting to consider mobile users. The majority of browsers these days visit websites not on their laptops or desktops, but through smartphones, tablets, and other mobile devices. A professional web designer can guarantee that the site will work perfectly and all the features will also be responsive on all devices.
Professional web design is worth the investment
Business owners know that sometimes you have to spend money to make money, and hiring professional web designers is a good example of when this mindset is appropriate. Having a professional-looking website will drive more traffic, improve the company’s brand reputation, and make a great first impression on visitors no matter what device they use to visit the site. It’s worth spending the money now to increase brand visibility and develop a wider following that will last for years, if not decades, to come.