WASHINGTON — Jabali Williams, who has spent nearly two decades helping businesses, government agencies and nonprofits improve their brands, website design and user experience, has joined the environmental task force as the organization’s new vice president for digital marketing and innovation.
Williams will lead EWG’s creative and digital storytelling teams, focusing on transforming EWG’s digital properties to ensure they best serve the 30 million visitors who rely on its online guides. and other documents to protect their health.
“We are thrilled to have Jabali join the EWG team,” said Maura Walsh, EWG’s Vice President for Digital Strategies. “His impressive career helping organizations build and improve their online presence through design and user experience improvement is just what EWG needs as we celebrate 30 years of providing resources to help consumers to live healthier lives.
“I’m thrilled with the opportunity that’s been presented to us,” Williams said. “EWG sends a clear message that it is committed to continuously evaluating and improving its digital properties.
“I look forward to helping ensure that EWG’s mission aligns with a rapidly changing technology landscape so that we stay connected with our supporters. I hope and intend to ensure that that we remain at the forefront of healthy lifestyle education and information that is so important to millions of consumers,” he said.
Prior to joining EWG, Williams was Managing Director at Echo & Coa digital design and development company that works with its clients to “promote the social and environmental well-being of people and communities around the world”.
Williams is no stranger to EWG. As a consultant, he helped lead a major relaunch of the organization’s website in 2019, when he was senior director of user experience at U Group. Previously, he led a year-long digital improvement plan with EWG, focused on improving Skin Deep®, the tap water database, pesticide buyer’s guide in Produce ™ and several other EWG digital projects.
Williams received a bachelor’s degree from Syracuse University in 2001 and a degree in graphic and web design from Boston University in 2010.
The Environmental Working Group is a non-profit, non-partisan organization that enables people to live healthier lives in a healthier environment. Through research, advocacy, and unique educational tools, EWG drives consumer choice and civic action.