Southern California digital media agency Sprinkles Media recently offered insight into SEO and its impact on businesses around the world.
IRVINE, CALIFORNIA, USA, August 30, 2022 /EINPresswire.com/ — Digital media startup, Sprinkles Media, well established in helping businesses large and small achieve their marketing goals, explained more about search engine optimization (SEO) and its impact online .
What makes a good SEO strategya comprehensive introduction to search engine optimization, Sprinkles Media takes an in-depth look at what businesses should focus on to increase their exposure to a particular audience.
“A good SEO strategy helps a business increase online traffic, rank higher in search engines and attract new leads. However, not all SEO strategies are the same, especially for different businesses. in specific industries,” says Jess Park, CEO and co-founder of Sprinkles Media.
“For example,” Park continues, “the SEO strategies of an iconic medical practice will likely be different from those of a home repair and rebuilding business.”
“SEO has a lot of moving parts, which means things change almost as quickly as Google’s mysterious algorithm,” Park says, alluding to Google’s algorithm, which is known to change parameters and search factors. what ranks on Google’s SERPs.
With this SEO guide, readers interested in SEO, or businesses looking to understand what it is, will quickly get answers.
All about SEO
“Search engine optimization (SEO) is one of the most important and powerful tools a digital marketer has,” Park says. “Do you have a good SEO strategy in place for the next month? And next year? When running a business, laying down the basics of local organic SEO can make all the difference in digital marketing campaigns,” says Tyler Eisenhart, CMO of Sprinkles Media.
And that’s not all talk; SEO dramatically increases brand awareness for businesses around the world. SEO is an ever-changing landscape that requires SEO experts to constantly tweak and change their tactics to ensure consistent brand growth.
And the Sprinkles Media team is not left behind and is not resting on its laurels. With clients, the team goes over different SEO strategies, how to improve the reach of certain businesses and stay ahead of the competition. One solid way, according to Sprinkles Media, is to build backlinks, an essential part of any successful SEO campaign.
“Building backlinks ensures SEO success. A backlink, or a link outside your domain pointing to your page, acts as an endorsement. Search engines will recognize your authority, especially if the backlinks are from trusted sources on specific topics. If you have links from industry experts, Google will view your page favorably.
“Link building is how you acquire backlinks. Focus on different ways to build backlinks. For example, you can create SEO press releases, links to specific site and pages. However, just make sure the content is newsworthy! Another example is tapping into your networks and agreeing to link to other sites if they in turn do the same for you.
Through practices such as website development and branding, Sprinkles Media leverages a company’s strengths to create an online buzz. But, more importantly, it’s about connecting customers with a solution they’re looking for.
Media Summit Health And Sprinkles
In an ongoing and successful partnership with East Coast medical practice Summit Health, Sprinkles Media has scored huge online wins for the company. Andy Cheng of Summit Health explains:
“The problem we had at Summit Health, as well as our other brand, CityMD, was even though most of our traffic came from organics [search results], we had no way to improve it. We didn’t monitor it, so we had to do something to increase our overall organic search results.
Sprinkles Media, through SEO efforts, delivered.
“When working with Sprinkles Media in 2021, the practice saw 152% growth in first page keywords on the Google search engine results page. It’s a win-win. »
Impressive in itself, given the sheer size of the online medical space, Sprinkles Media’s efforts are multiplied tenfold.
The world of digital marketing with Sprinkles Media
Digital marketing is a huge field; SEO is only part of it. Sprinkles Media understands this well and states that there is no one-size-fits-all approach to marketing.
“No company is exactly like another,” Park says. “A medical business in New Jersey will have different goals than a home repair business in Southern California,” referring to longtime clients Summit Health and Five Star Restoration.
The startup, now two years old, was founded by digital marketing veterans Tyler Eisenhart and Jess Park. Both were committed to changing what they saw as outdated and disconnected marketing practices, specializing in website building, advertising and marketing.
“When we work alongside clients, we make sure they have a say in what’s going on with SEO. We combine our SEO expertise with old-school customer service. But we make sure that it’s a partnership,” says Eisenhart. “We have the tools to help them get noticed, but the customers have the final say. It’s their business, after all.
And with its multitude of services, Sprinkles Media can’t be wrong.
Learn more about Sprinkles media
Sprinkles Media is a digital marketing startup launched in January 2021. Sprinkles Media offers a complete and holistic marketing approach, covering all aspects of digital marketing.
For more information about Sprinkles Media, visit the official website.
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