The Impact of Loading Speed ​​in Web Design and How to Evaluate Website Performance, According to Web Design Agencies [DesignRush QuickSights]

A 1 second loading speed has a 2.5 times higher conversion rate than a 5 second loading time. DesignRush interviewed web design experts for tips on how to improve a website’s performance and loading speed.

MIAMI, November 11, 2022 /PRNewswire-PRWeb/ — A study conducted by Portent found that an e-commerce site that loads in 1 second has a 2.5 times higher conversion rate than a website with a load time of 5 seconds. This highlights the importance of website performance and loading speed for conversion rates and sales.

DesignRusha B2B marketplace connecting businesses to agencies, leveraged its network of 16,000 agencies to gain quick insights (or “QuickSights”) on the impact of loading speed in web design and product evaluation. website performance.


According Clio Sites CEO Nat Miletic Businesses need to pay close attention to how fast their websites load on mobile devices and identify ways to optimize their performance.

“Website loading speed can have a major impact on how your visitors and customers interact with your brand,” Miletic said. “In fact, visitors will leave a site if it doesn’t completely load in three seconds on mobile. To find out if your site is suffering from poor performance, visit PageSpeed ​​Insights and take a review. Then read the results and make sure -you fix yourself any issues by following the recommendations to optimize performance.The most common issues we have with poor performance are uncompressed/large images and cheap hosting, both of which are easily repairable.


According to Audia Wira Rachmadi, Head of Digital Marketing at Virtualspirit, companies should reduce the number of website plugins to ensure better speed and user experience.

“We know it’s not just about designing and developing your website,” Rachmadi said. “Your user experience (UX) is a crucial element as it helps to improve customer perception on the reliability and quality of your brand. Now you can focus on the success of your business by implementing a customer journey strategy on your website by optimizing your site speed. A good practice to follow for better speed is to reduce the number of plugins, keeping only the most critical ones.”

3) USE Caching Plugins and Content Delivery Network (CDN)

Founder of Consensus Creative Art Karapetov sharing that using caching and CDN plugins can help speed up a website.

“In a survey by Unbounce, 70% of consumers said page speed affects their willingness to buy from an e-commerce store,” Karapetov said. “We are seeing similar data from our customers. Caching plugins, CDNs such as Cloudflare, and high-speed dedicated hosting will ensure fast loading speed, and therefore more requests/sales.”


CEO and Founder of Optimized Webmedia Marketing Donald Kim emphasizes the importance of choosing the right web hosting solution.

“Having fast load times for both desktop and mobile helps ensure site visitors get a good user experience,” Kim said. “It is also a Google ranking factor and is therefore important for improving organic search results. Hosting is often an overlooked factor when it comes to website speed. reliable, performance-optimized hosting provider that can deliver a powerful platform built for speed.”

DesignRush has released November’s list of the best web design companies that can help businesses optimize their website performance and ensure high conversions.

The best web design companies are:

1. –
Expertise: web design, web development, UX design and more

2. Itersi –
Expertise: web hosting, website maintenance, web design and more

3. Kode Digital –
Expertise: website maintenance, web design, web development and more

4. Digismiths –
Expertise: creative web design, web development, digital marketing, etc.

5. Clio Websites –
Expertise: responsive web design, WordPress development, e-commerce development, etc.

6. Do Good Things –
Expertise: web development, web design, branding and more

7. LeadCardinal –
Expertise: Web Design, Logo Design, Digital Marketing and more

8. Gold and Fourth –
Expertise: responsive web design, e-commerce development, web hosting, etc.

9. Action Analysis –
Expertise: Web Development, Web Hosting, Web Design and more

10. IX Publishing –
Expertise: Web Analytics, Web Design, Digital Marketing and more

11. Christom –
Expertise: web design, web development, WordPress support and more

12. Virtual Spirit –
Expertise: web application development, web development, UI/UX design, etc.

13. Infinite Ideas Web Design
Expertise: Web Design, Digital Marketing, SEO and more

14. SlashMonk –
Expertise: web development, web design, website maintenance and more

15. Consensus Creative –
Expertise: UX/UI Design, Web Development, Web Design and more

16. Speck Designs –
Expertise: web design, graphic design, digital marketing, etc.

17. Blckpanda –
Expertise: web development, web design, e-commerce development and more

18. Vancity Web Design –
Expertise: UX/UI Design, Graphic Design, Web Design and more

19. Optimized Webmedia Marketing –
Expertise: app development, web design, digital marketing, etc.

20. Siguro –
Expertise: web design, e-commerce development, SEO and more

Brands can explore the best web design companies by location, size, average hourly rate, and portfolio on DesignRush.

About DesignRush: is a B2B marketplace connecting businesses and agencies through expert reviews and agency rankings, awards, knowledge resources, and personalized agency recommendations for approved projects.

Media Contact

Maja Skokleska, DesignRush, 8008565417, [email protected]