Tips for Designing an Eye-Catching Website That People Will Visit

Maintaining a decent website is essential if you want to succeed in your career.( )

Regardless of whether you run your own company or work in the corporate sector, you may use it to show your skills and abilities. Potential customers and employers may be dazzled by your appearance and tricks without you having to say anything.

In the early days of my freelancing job, I was well aware that word-of-mouth alone would not be enough to cover my expenses. My Photoshop, HTML and CSS abilities were more than a bit rusty, and I didn’t have much time. I used to build websites when I was a tech-obsessed child (some may even say, geek).

Many tools and services, both free and paid, have made it easy to create an eye-catching website that attracts the correct visitors.

Here’s a step-by-step guide to building a website that you’ll be proud of, from the design to the content.

What’s the best option for you?

If you didn’t have some significant design and technical know-how, building an innovative, eye-catching website was impossible.

It is now possible to create DIY websites that seem as professional as those made by coding wizards using platforms like WordPress, Squarespace, and Wix.

Even yet, employing a professional to do the job may be advantageous for specific individuals. What you require and how much you’re willing to spend are the determining factors here.

An individual designer’s fee maybe tens of thousands of dollars to hundreds of thousands of dollars. Jordan Smith, a freelance web designer, and developer, said you should spend between $1,000 and $5,000 for a website designed by a freelancer. You’re looking at $10,000 for a full-service firm accustomed to dealing with tricky business issues. The price will be affected by the number of pages and extras. OakParkFinancial: Apply to get an extra cash online.

Going alone is entirely appropriate if you’re promoting yourself or running a tiny firm with few resources. As for the hard-to-beat professionals, be sure they’re the real deal.

According to Smith, an excellent way to tell whether a designer is a good fit for your project is to inquire about their degree of experience, maintenance concerns, and knowledge of search engine optimization (SEO).

“Finding the appropriate designer requires some due effort,” Smith explains. People that pretend to be web designers but don’t know what they’re doing may be found all over the Internet.

Which one of these is best?

Choosing a platform is a separate path if you decide to do it alone.

Since its inception, WordPress has become one of the most frequently used content management systems.

Smith says, “I endorse WordPress.” “It’s a rock-solid foundation, and you have total command.”

There are many design templates available for use with WordPress as an open-source content management system (CMS). CSS (a style sheet language that defines how information and objects are displayed) may be used to personalize your designs if you’re interested in learning more.

There is also a WordPress-hosted version of WordPress available. However, the paid version includes a free “.com” domain name for a year, making the free version appear less professional than the paid version, which starts at $4 per month.

US-based American brand strategist Taughnee Stone suggests using a service like GoDaddy to host your website.

Self-hosted WordPress is her preferred platform because “the sky is truly the limit with what you can do with it, and you can host it on whatever server you want,” she adds.

Squarespace was used to develop this personal website a picture courtesy of Paul Schrodt.

Images provided of Paul Schrodt show the personal website developed using Squarespace.

Self-hosted WordPress has one main disadvantage: you are solely responsible for updating, backing up, and securing your website.

“It’s not difficult, but WordPress is probably not for you if you want to set it and forget it,” Stone explains.

Another popular choice is Squarespace, which I chose. Stone said the firm is recognized for delivering “beautifully designed templates you can tweak and get up and running fast,” which it recently showed off with a $5.6 million 30-second Super Bowl commercial. And since it’s a hosted solution, you won’t have to worry about any of that backend upkeep. You may get started for as little as $12 per month if you pay yearly.

If you decide to switch platforms, Stone cautions, you’ll have to start from scratch if you choose to switch platforms.

Your company is essentially operating on borrowed space, as she puts it.

Squarespace rival Wix, which provides a well-reviewed free version, ties you to their domain and advertisements. Starting at $13 a month, more advanced options are available.

Is there anything of substance on there?

It doesn’t matter how difficult it is to get your website up and to run. Your content is what people will focus on.

To err on assuming that your website is all about you, Stone advises avoiding this misunderstanding. “However, bear in mind that your website users are there to understand how you can assist them.”

A few seconds into the presentation, clarify what you’re trying to accomplish: “What are they getting out of it?” So, what are you planning to fix this issue? Are you’re better than what they’re considering, and how distinct from the other options? Stone wants to know.

If you want to be taken seriously, she advises, “speak in everyday language.” And don’t be afraid to use photographs of yourself or other actual people in your graphics.

Whatever extras you decide to include, don’t go overboard and cause your site to load painfully slowly. Verify that all of the hyperlinks genuinely go to the intended destinations. Test on mobile devices as well, as most of your visitors will be doing so by 2020.

At least, that is what Smith says he wants to concentrate on when he speaks. “Let the design breathe!” is a favorite phrase of his, as are “calls to action” (how can visitors get in contact with you?).

He advises that you should spend some time pondering what matters most to your visitors. Understand who you’re writing for and what they’re hoping to learn.