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Your website is the face of your business. Whether it’s a customer’s first visit to your site or a native user of your services, their experience should be memorable.
So, when it comes to web design, your website should be optimized, but the viewer can see it. Put the customer first, right?
Well, the key to this experience is to incorporate a user-friendly layout into your website. Once you’ve done that, you can reap the benefits of responsive web design.
In this beginner’s guide, we’ll cover the basics of responsive web design and how it can benefit you. To start, you will learn:
- What is responsive design?
- 3 good reasons to use responsive design
- How to measure the success of your design
It is important to make your website easy to use on mobile. Don’t worry, it’s not as complicated as it looks. So, let’s dive into it.
What is Responsive Web Design?
Your website is how you present your business to the world, so you want to try everything you can to make it easy and accessible.
It is no longer acceptable to have a static website design optimized only for desktop users. You need to step up your game.
Responsive web design ensures that your website content is consistent and easy to view on any device. To put it simply, a responsive design ensures that your website can adapt to the viewer.
Why Responsive Design Matters
These days, people can access your website from a plethora of devices. Whether it’s a cell phone, laptop, tablet or smart TV, you want your site to look perfect.
Google says, “While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices.”
Although it may seem like a headache, it is a great opportunity for web designers. If your website is user-responsive, you’re on your way to winning it over.
The responsive design appeals to users because it makes their life easier. When you put the viewer first, they are more likely to choose you over your competitors.
Adaptive or responsive design
Now that we know the importance of website adaptability, let us discuss the difference between responsive design and responsive design.
Responsive design changes the layout of a website depending on the device. With this, there are multiple versions of the same webpage, and it looks different on each device.
On the other hand, a responsive design aims to keep your page consistent across all devices. In most cases, a responsive design is more desirable because viewers will be able to recognize the uniformity regardless of the device.
But wait, there’s more! Let’s look at some of the benefits of responsive web design.
3 key benefits of responsive design
If you’re still not convinced of the importance of responsive web design, here are three reasons why it can benefit your business.
As I mentioned earlier, viewers love that you prioritize their experience. According to Google, “48% of users report feeling frustrated and bored when accessing a site that is not mobile-friendly.”
You want your website to be an oasis. Responsive web design is an escape from the frustration of stagnant sites.
This is one of the major benefits of responsive web design because you can welcome an influx of mobile traffic with open arms, regardless of the device.
Reduction of costs and maintenance
Since responsive design presents the same version of a web page on all screens, it saves you time and money. You don’t have to worry about transferring changes from the desktop version to the mobile version because everything is in one place.
Instead of continuing to perfect the site layout for all possible devices, the responsive approach allows you to maintain your website in a global format. This way you can ensure that all changes remain consistent and manageable.
Faster loading times
We know that user experience is of the utmost importance when viewing your site, so you want to do everything you can to make sure they don’t click away.
If your site takes more than a few seconds to load, you’ve already lost the game. A responsive design ensures faster loading time, so you have more time to wow viewers with your content.
One of the easiest ways to boost site speed is to optimize image display and incorporate caching on your website.
You might be thinking, “Well, that sounds great, but how will I know it’s really working?” »
Big question! Here’s how to measure the performance of your responsive website.
How to measure the success of your web design
Now that you’ve established a perfectly responsive site, you want to see it in action. Fortunately, the benefits of responsive web design are tangible.
Here are some measurable analytics you can rely on.
Increase in mobile visits
With a fully responsive site, you can count on a steady influx of mobile traffic. People will appreciate how accessible your website is, so they might come back for more.
It won’t happen automatically, but that’s what good digital marketing is all about!
Decrease in bounce rates
Mobility and fast page loading are major advantages for users. This gives them more time to explore your site, which lowers bounce rates.
If you hit these markers, there’s a good chance they’ll stay on your website longer.
Increase in conversions
Since your responsive design is consistent across platforms, it prioritizes user experience. Easy mobile access and lower bounce rates lead to increased conversions.
You will find that you get more mobile conversions with a responsive web design.
And hey, a lead is a lead.
Overall, analytics are easier to track with a responsive site that compiles everything you need in one place.
Now that you know the benefits of responsive web design, you can put your knowledge to the test.
Need help getting your website off the ground?
Look no further! From copywriting to design work, we’ve perfected the foolproof web design process.
Our strategy experts and web designers at Chatter Buzz can help you figure out exactly how to get the most out of your website.
We offer technical SEO services that can improve your site speed, which in turn improves your website’s SEO.
For more information, speak to a strategist today to see how we can create the perfect website for your business.
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