What is the best CMS platform for small business web design?
April 27, 2022
When embarking on the mission of designing a website, the first choice to be made is which content management system (or CMS) to use.
There are so many options that it can be confusing to decide which will be the best; each has its own advantages, and one or the other will stand out for individual reasons.
This article gives the London-based company Web headers team a chance to take a look at WordPress and why they consider it one of the best CMS options, suitable for small business needs, with benefits like SEO optimization and easy customization.
It’s easy to pick up
One of the biggest advantages of WordPress is that users can pick up the basics relatively easily. The dashboard is intuitively designed with limited jargon, allowing even someone who is not tech-savvy to access its functions with relative ease.
This means that with a bit of time and exploration, it may be possible to run your own website – a big plus for small businesses that may not have the resources to have a web designer on the go. payroll. Those who can afford to hire someone to design the site initially will be able to easily update it themselves, adding content as needed.
It’s great for SEO
Search engine optimization, or SEO, is important for businesses of all sizes. While larger companies are often able to afford a significant budget for content creators and marketing strategists, smaller companies will likely have to do a lot of it themselves.
This is where WordPress saves the day – it simplifies SEO considerably, allowing relative novices to quickly get up to speed with optimization strategies. Simple plugins allow users to get scores on their current SEO approach, offering ways to improve in easily actionable ways.
Although a business may be small today, there is no telling how it might grow in the future. WordPress is incredibly customizable, which means that as the brand design is updated and the business is scaled, owners can easily update the website accordingly.
Being held back by limiting factors like rigid themes can be incredibly frustrating and can lead to the need to completely rebuild a site. That shouldn’t be the case with WordPress – the themes that come with it are easily editable, and a number of plugins make the customization process even easier, making updates incredibly easy.
Since small businesses are likely to be more budget-conscious than larger organizations, it’s important that they get the most bang for their buck. WordPress is good value for money and has many options at different price points, starting with a basic free option.
With this free option, users still have to pay for their domain and hosting elsewhere of course, but the tools they will get from WordPress to organize and design content are free. The non-paying option is limited, of course, but it will give you a good idea of whether WordPress meets the needs of the business before it’s time to commit financially.