Why is Responsive Web Design crucial for your website?
Websites are an integral part of our daily life. Whether we are watching videos, listening to podcasts, shopping for clothes, or ordering food, we are interacting with any website. And, more often than not, we do it on our phones.
Indeed, the mobile has become so popular that approximately 62% of all traffic comes from mobile devices. This means that in terms of pure traffic, mobile has taken over from PC as the number one traffic provider for websites around the world.
Needless to say, it would be in the interests of web designers to start creating more websites that allow easy viewing on both a mobile device and a PC.
Luckily, people have already figured out how to make this dream suit work – thanks to responsive design. And in this article, we are going to explore why responsive design is so crucial for your website and why you should practice it regularly.
What is responsive design?
But, first, let’s answer what responsive design actually is.
Responsive design is a set of design practices that aim to make a website adapt quickly and seamlessly to any screen size or resolution. Using this design philosophy, one can create a website that will work on both PC and mobile device.
For comparison, before this type of design philosophy, if a website designer wanted to create a website that worked on both PC and mobile, they would have to create two versions of the website – one for PC and one built on a moving frame.
This, in turn, created many challenges, such as increased operational costs or hiring two different web design teams that were completely avoided by responsive design.
If you are still not convinced why the responsive design is praised by website design services around the world, here are more reasons why it makes our lives easier.
Better website performance
One of the main benefits of responsive design is that it dramatically improves the performance of a website, compared to a website that was not designed with a mobile phone screen in mind.
With a site that adapts to all screen sizes, you gain clarity, readability and reduced loading times, which will certainly appeal to your users. After all, people don’t like to be kept waiting, and a website that takes five seconds to load will experience a 38% bounce rate simply because it loads too slowly.
From there, it becomes clear why responsive design is so important. If only a few seconds of loading time could have such a big impact on visitor retention. Then this type of design philosophy appears at the top as the must for your site.
Improved user experience
Better site performance also comes with a better user experience.
User experience is the most crucial element to pay attention to when creating a website. After all, you are building a site for your users, not yourself. Your website is the face of your business. And, if it doesn’t perform well, it will scare away your visitors in droves.
With better performance comes better UX, but the responsive design doesn’t stop there – by being so adaptable, it makes interacting with a website much easier and natural, no matter what device you’re on. you use.
Essentially, it doesn’t matter if your website loads really fast; if its elements are too small to read and interact with, if your buttons are too small to press, people simply won’t bother trying to interact with your site and will quickly switch to your competitor.
Users aren’t the only ones who hate slowpokes – Google hates them too.
One of the most important elements of SEO and getting the coveted top spot on the SERPs is website performance. Google actively searches for and flags slow-to-load websites and intentionally pushes them down the ladder to make way for better performing websites.
The answer to why Google is doing this is simple: they care about the user experience on their browser too, and if their users don’t get that satisfying UX, they’ll be off to greener pastures as fast as they can. came. You don’t want Internet Explorer to establish dominance again, do you?
Reduced maintenance costs
One of the great things about responsive design is that it minimizes the cost of maintaining a website.
Think about it: what is the most expensive to maintain? One website or two? Because two websites are what you will maintain if you go the traditional route.
As we said, in order to make a website work on mobile without using responsive design, you need to create a site designed specifically for mobile. This also raises other issues: Does your current team have the capability to create a mobile-only website? Do you have the technology to do it? Etc.
Ultimately, responsive design proves superior in every way to the two traditional design philosophies.
Without responsive design, small businesses would struggle to maintain and sustain two websites – that way they can cut costs and focus on the things that matter most to the future of their business.
Better return on investment on social marketing
If you are looking to use social media marketing, you should also use a responsive design for your site.
The truth is that the overwhelming majority of us use our phones to browse social media. In reality, 99% of the approximately 4.5 million social media users use their phone to access social media of their choice.
It then becomes obvious that responsive design is the right choice if your business has a presence on social networks. Since most people will be following their social media feeds to your website, you’ll want to welcome them to your site through their mobile phone, creating a consistently good user experience.
Better link building opportunities
Link building is the backbone of modern SEO, and responsive design is an important vertebra of that backbone.
In order to create link building opportunities for two websites, assuming you go the traditional route, you would need to spend a lot more time and resources securing authoritative backlinks for those two sites.
By having just one website that performs equally well on mobile and PC, the process becomes much less tedious and will take much less time, allowing you to quickly build a reputable website that will score high on the SERPs. with little effort and great consistency.
Better online shopping experience
As we briefly mentioned in the introduction, people like to shop using their phones. After all, it’s so convenient that we don’t even have to get up from our couches – we can just sit down, a chill in one hand, a phone in the other, and browse and order items with ease. .
Indeed, e-commerce has become such an integral part of our lives that we cannot imagine the world without it. What were we doing before Amazon? Did you actually walk to a physical store? Absurd!
Since most people use their mobile devices to shop, it stands to reason that a responsive design, responsive website is the right way to go for your online store. By welcoming your users, you build a reputation for professionalism and you give yourself the opportunity to increase your income.
Improved local search rankings
Here’s something you don’t really think about often when it comes to Google. Google has a design for, when entering your query, to prioritize local results over your query.
Indeed, your devices are geolocated and Google can identify in which part of the world you are and give you results according to your region.
It’s a boon for local businesses. As it allows them to compete with international conglomerates in their own niche and get a slice of that pie.
This is why many local businesses are interested in responsive web design. Moreover, it gives them a competitive advantage in their field of activity while allowing them to reduce their costs to increase their profit margins.
Better brand image
Finally, responsive web design is also extremely beneficial for your brand image.
Branding is all about creating a story and an atmosphere. Every design element that you put in your website is carefully considered because each should tell a story and create a certain feeling in a user.
If your brand has a terrible website that’s slow to load and clunky to use, then you’re telling your audience that you’re sloppy and unprofessional, and we want to avoid that at all costs.
And there you have it, some of the most compelling reasons to use responsive web design.
We hope we have clarified enough why this type of design philosophy is becoming increasingly popular. And we hope we’ve convinced you enough to try it out for your website! Good luck!
Authors biographyTravis Dillard is a business consultant and organizational psychologist based in Arlington, Texas. Passionate about marketing, social media and business in general. In his spare time, he writes extensively on new business strategies and digital marketing for SEO revenue.
Why is Responsive Web Design crucial for your website?